CHANGING THE PARADIGM OF FISHING SOCIETY

CHANGING THE PARADIGM OF FISHING SOCIETY IN EAST JAVA
FROM THE DEPENDENCY ON SEA PRODUCTS TO THE TOURISM BUSINESS PROSPECT TO ENHANCE THE INCOME


DESCRIPTION OF INNOVATION

Background
East Java province is lying between Java Coast and Pacific Ocean. It contains of many people living in the beach as fishermen along the seaside. Although the income from their work is not sufficient enough even for daily life, but they seems to have no other choice but fishing all the time. Sometimes, the small income has to be paid by the risk in the sea. Generally, after the tsunami disaster in 2006, the communities living in the sea sides seem to be in worse condition, since there is no other choice to earn money for living, they have to struggle against the fear of tsunami although the biggest one was years ago. Besides, the climate and season in Indonesia itself reduce the results of fishing all night. Furthermore, in the future, the fishermen can not reach the best living stage.
The facts that the fishermen are living in low level, can not be ignored. The area where they live in is rural and sometimes, the facilities such as health, transportations, schools and public facilities are unavailable. Although in some places we can find the infrastructure is provided, but most of them are lack of the infrastructure.
In the other hands, we should not ignore the beautiful scene of the sea sides in Indonesia, especially East Java, that have not been improved yet as there is almost nobody cares of it. The beauty, actually, can attract the tourists both domestic and international ones. As long as the fishermen can change their paradigm from fishing to tourism, there must be a way to enhance their own income.
The statements above are the most important reasons to do the innovation to the system of living or living structure of the fishermen society. In the future, we can develop a program, such as trainings in tourism for fishermen and helping the people there to explore the resources they have, such as, human and land resources.

Goals
To explore the hidden resources within the fishermen society by giving the other business idea.
To create a new business in sea sides and leave the fishing major behind.
To enhance the income of the fishermen, so they can live better.

Benefit
The fishermen can be trained to have another skills regarding the tourism
The fishermen can produce other products than fish, but maybe the cottages, villas, hotels, culinary, souvenirs that using the resources found around them.
The fishermen will be able to get more money to live with their families, although they do not do fishing.
The area will be improved as the tourists both domestic and international come to that area.
Further, the area will not be rural anymore, but it can be opened to visitors from other areas and cultures.

Strategies
Giving a training to explore the readiness of society to change the paradigm from fishing to tourism.
Digging the business ideas from the trainees and help them to arrange the business plans they have.
Giving the fund to create small non-fishing business in the first stages.
Supervising them to run the new business.
Adopting at least 3 areas in East Java, such as, Gresik, Lamongan, and Pasuruan.

Conceptual and Analytical Framework

Paradigm of fishing society (old paradigm)
Sea product
Tourism business products
Paradigm of fishing society (new paradigm)
Better life and better income
From the figure above, we describe the steps can be taken during the project, those are:
Investigating and knowing the old paradigm of fishing society that they depend so much on sea products (showed by the line), no matter how the climate and season affect the result they might get.
The first arrow shows the changes of paradigm that alter the focus on sea products to the tourism business products (showed by the line).
The second arrow tells about the impact from the changes of paradigm, better life and better income.












INDUSTRY CONSTRAINTS ADDRESSED

The issues of restrictions to the sea-product of Indonesia, such as fish, crab, and shrimp in other countries has made the production of fishing products declined. In addition, the perception of bad quality of fishing products from Indonesia has made the fishermen find it hard to export the products. Most of them try to market the product domestically, but, the result they gain is lower than before automatically.
Years before the issues broadly spoken, the trauma of tsunami disaster frightened some of fishermen. In addition, nowadays, the climate and seasons over Indonesia can not be strictly predicted so the fishermen are not easy to decide should they go fishing or not.
That’s the reason why the innovation of business idea should be taken. With the new business idea, the fishermen may look at the other side of living and find other way to earn money, but they do not have to fish anymore. Nevertheless, they also do not need to move to city to do other business. The idea in this proposal is just to use the things or resources around the area to build and develop new products, especially tourism. But, the products here are not just about hotels, villas, or cottages, but it can be souvenirs, culinary or others that make the fishermen stay more time in land. Sometimes they still need to fish, but not need to fish all night long, as they have another source of income.
It is not to run away from the competition in fishing products with other countries, but, it is just how to improve the level of living of the fishermen themselves. It can be a bright strategy to overcome the pressure of the issues explained above the passage. Although the fishing product is restricted aboard, but they still can live with other source of income using their resources around the area.


POTENTIAL IMPACT OF INNOVATION

The characteristic of the intervention is paradigm changing. With the changing of paradigm owned by the fishing society, it will give the impact to ‘what’ and ‘how’ the new business run, but still using the previous core resources. Impact to ‘what’ is about the changing of job type, from fishing to owning a store, a hotel, a villa, etc. The ‘how’ is showing the result of paradigm changes, not only focusing in sea-products, especially, fish, but also to the tourism products.
The benefit from this innovation will be received by fishermen and government in those areas, especially East Java province. Broadly, Indonesia as a country will get the benefit too from the tax and unemployment reduces.










INDICATORS FOR SUCCESS

The innovation proposed here can be measured by the indicators for success both qualitative and quantitative.
The qualitative indicators are:
The changing of paradigm
The new business ideas founded
The changes of way of live

The quantitative indicators are:
The increasing of income of each fisherman trained within 6 months
The number of new business built in one area.
The number of visitors (domestic or international tourists) increased within 6 months to the areas.
The sales growth of new business products.

Methods to measure the qualitative indicators:
Interpersonal interview
Personal test
Investigation

Methods to measure the quantitative indicators:
Comparing the income between before and after training.
Counting the number of new business built by the trainees in one area.
Comparing the number of visitors within 6 months after first training that visits and buy the products from new business
4. Counting the total sales achieved by the each new business within 6 months.



cantacy: evi.thesar77@gmail.com